The Spot: A man and woman meet cute on a sidewalk as they find themselves both admiring a Sony Bravia TV in a store window. The scene ends on an ambiguous note (is he about to ask her on a date?) but not before a page of text flashes briefly and illegibly across the screen. Upon closer inspection (inspection that's possible only if you have a DVR that can pause the ad), you see that the text reads, "Would you rather be a rebellious, nonconformist maverick coach … or a shoe lover who gets asked to be a shoe model …?" It then directs you to a Web site. The ad's tagline: "The world's first television for men and women." (To view the Web site, click here, and then click "Choose commercials here" to view the alternate endings, or "Hidden TV message" to see the briefly flashed text.)
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